The return of audiences to movie theaters after the COVID-19 pandemic hasn’t played out ideally for the cinema industry. COVID-19 wiped out about 90% of revenue in the first 12 months of the pandemic, and industry experts predict that box-office numbers will hit $29 billion in 2023 but remain well below pre-pandemic levels.Today, a range of affected industries (e.g., retail, restaurants, hospitality) is increasingly and successfully using digital signage technology
Source: Five Ways Digital Signage Can Help Revive Movie Theaters – Commercial Integrator