A new four-screen cinema has opened in the centre of Gainsborough as part of a £9m redevelopment project, including two new shops and a restaurant. Operated by Savoy Cinemas, the 330-seat venue aims to revitalize the town centre and attract more visitors with a leisure offer. Sally Grindrod-Smith of WLDC highlighted the importance of bringing people into the town for a different experience and boosting local businesses.