How a Salt Lake cinema kept dozens of US theaters afloat during the pandemic | KSL.com

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Like almost every movie theater in the country, the screens of Salt Lake’s Broadway and Tower cinemas went dark in spring of 2020 as the still mysterious but rapidly spreading COVID-19 virus broke into the public spotlight.Amid sweeping shutdowns of U.S. businesses deemed “nonessential” film exhibitors large and small locked their doors for what most anticipated would be only a weeks-long hiatus. The way it actually played out, however, was significantly more protracted, and global box office revenues plunged from a record $42.3 billion in 2019 to $12 billion in 2020.

Source: How a Salt Lake cinema kept dozens of US theaters afloat during the pandemic | KSL.com