A new report from Bain & Co. addresses the ongoing challenge for cinemas to attract audiences back to theaters, which have not returned to pre-pandemic attendance levels. The report suggests that cinemas should focus on premium experiences, personalization, and community engagement to entice moviegoers. It highlights the need for theaters to distinguish themselves as unique destinations offering immersive experiences that cannot be replicated at home, such as premium auditoriums and social events. Furthermore, the report notes the importance of diversifying content beyond traditional franchise films to include innovative formats like concert movies and live sports. As cinema executives face the “Flooded Era” of abundant media content, they are urged to invest in novel partnerships and offerings to stay competitive and appealing to consumers.
Source: Hollywood Reporter
Source: Hollywood Reporter