How cinema advertising is reclaiming its position as a strategic channel for premium brands
Summary: The press release highlights the ongoing appeal of superheroes and dinosaurs in drawing audiences to theaters, prompting advertisers to consider the unique ability of cinema to capture full attention compared to other advertising platforms. The focus is on the effectiveness of cinema as a medium for engaging audiences amidst a competitive entertainment landscape.
As superheroes and dinosaurs draw audiences to theaters, advertisers weigh the rare ability of cinema to capture full attention versus the quicker …
Source: Google Alerts – Cinema
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