Ice Ice Baby: ICE Theaters Debuts in Hollywood – Boxoffice

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A snowstorm took Los Angelenos by surprise the first week of December. Down at the Regal L.A. Live a different kind of ice was taking over. With ice sculptures, an ice bar, and Vanilla Ice playing, the tone was surely set. ICE (Immersive Cinema Experience) Theaters, a new PLF offering developed by French circuit GCR Cinemas, debuted its international expansion with the inauguration of its first auditorium at the Regal L.A. Live in downtown Los Angeles on December 3 in partnership with AEG, the sports and en

Source: Ice Ice Baby: ICE Theaters Debuts in Hollywood – Boxoffice