INFiLED’s high-impact MV Series has been seamlessly integrated into Expo 2025 Osaka’s USA Pavilion, offering an iconic visual experience that immerses visitors in American cultural icons. The pavilion’s design is enhanced by the cutting-edge technology provided by INFiLED, creating a captivating atmosphere for attendees at the expo.
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INFiLED powers iconic visual experience at Expo 2025 Osaka’s USA Pavilion
INFiLED’s versatile, high-impact MV Series, seamlessly integrated into the USA Pavilion’s sweeping architectural lines, is immersing visitors to Osaka in icons of American culture.
Barcelona (Spain), 31st July 2025– INFiLED, a global leader in LED display solutions, is playing an integral role in the USA Pavilion at Expo 2025 Osaka, where its cutting-edge MV Series technology forms the visual centrepiece of a pavilion dedicated to ‘America’s Excellence’.
Tasked with delivering a robust, high-impact visual display, INFiLED partnered with turnkey solution partner BeWunder to create two massive outdoor LED walls that are captivating millions of visitors with immersive imagery of iconic American landmarks.
BeWunder served as the turnkey solution provider for the USA Pavilion, delivering the full design development, engineering and audiovisual integration. This included not only the AVL systems for the immersive interior experience but also the engineering and installation of the two towering exterior LED screens which welcome guests.
The screens are the first thing visitors see as they approach the pavilion, and they’ve become an unmistakable symbol of the USA’s presence at Expo 2025 Osaka. The installation utilises INFiLED’s versatile MV Series, covering an expansive 338m² across the façade. Installed on the exterior of the façade, two displays, each measuring 26 metres wide by 6.5 metres high, are mounted 6m above ground level, creating a floating visual canvas on the pavilion’s bold, triangular architecture.
A 5.9mm pixel pitch was chosen to ensure optimal image quality. Configuration of standard panels measuring 1,000 x 1,000mm with additional 1,000 x 500mm panels used for the final half-metre section at top securing structural alignment with the building’s unique shape.
“The feedback has been overwhelmingly positive. INFiLED’s LED screens fully met the design vision in terms of both aesthetics and functionality” says Kiril Petrovski, project manager at BeWunder.
With content delivered using an AV Stumpfl PIXERA media server, the LED walls display looped video content featuring American landmarks, space exploration footage and national baseball games, immersing visitors in a multi-sensory narrative of American innovation, culture and achievement.
This project continues INFiLED’s mission of delivering high-performance, architectural-grade LED displays for major global events. The MV Series, renowned for its lightweight design, high brightness and ease of maintenance, proved to be the ideal solution for the demanding outdoor installation at one of the world’s most prestigious expositions.
“Expo 2025 Osaka is a world stage, and we’re honoured that INFiLED technology was selected to represent the United States in such a bold and visual way at Expo 2025 Osaka,” says Marco Bruines, CEO of INFiLED EMEA. “This collaboration with BeWunder demonstrates how our products support users’ creative vision while offering seamless integration into even the most demanding architectural environments.”
Expo 2025 is taking place in Osaka, Kansai, Japan from 13th April to 13th October. It is expected to draw 28 million visitors to Osaka’s Yumeshima Island, with more than 160 countries participating.
Photo credit: Hufton + Crow
Source: Press Release