Sony’s latest move is most probably about prestige. The newly launched Sony RX1R III has stirred a whirlwind of opinions across the photography world. With its premium $5,099 price tag and fixed 35mm lens, many photographers immediately compared it to the Leica Q3, a camera often dubbed “Crazy Leica” thanks to its luxurious pricing on what some consider “simple” tools. But Sony’s surprising decision may hint at a bigger shift: a serious attempt to enter Leica’s elite space of overpriced, full-frame compact cameras for high-end creators. Is this the beginning of a new boutique era for Sony? Let’s unpack what this means, and why it matters.
Source: Is Sony Trying to Take on Crazy Leica with the $5K RX1R III? – Y.M.Cinema Magazine