Even in a digital-dominated era, the lure of celluloid endures, vibrant, tactile, and timeless. For top directors and cinematographers, shooting on Kodak film is more than a technical decision. It’s an artistic commitment, a visual signature, and for many, an irreplaceable part of cinema’s soul. Kodak’s Q2 2025 financial results may have raised concerns among investors, showing a net loss, shrinking margins, and a formal “going concern” warning, but for the filmmaking community, this company is far more than its balance sheet. Kodak remains a guardian of an art form.
Source: Kodak Is in Trouble: But Cinema Still Needs It – Y.M.Cinema Magazine