The cinema industry is witnessing a significant shift with the adoption of Direct View LED (DVLED) screens, which are setting a new standard in visual performance for theaters. MAG Cinema is at the forefront of this transformation, having developed the MAG LED Series, a range of high-performance loudspeakers specifically designed for non-acoustically transparent LED screens. This series includes models like the LED 212, 308, and 208, each catering to different auditorium sizes and ensuring precise sound alignment with on-screen visuals. In October 2025, the Lotte Cinema Sillim in Seoul became the first commercial venue to install these innovative audio solutions, showcasing their superior quality. With ongoing installations in Europe and the Middle East, MAG Cinema is positioned to lead the market in providing audio systems that complement the cutting-edge visual capabilities of DVLED cinema screens.
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LED Cinema Has Arrived. MAG Cinema Is Ready to Lead.
The cinema industry is undergoing a transformative shift: Direct View LED (DVLED) screens are no longer experimental — they’re rapidly becoming the new premium benchmark. Modern LED solutions are redefining auditorium design with unmatched brightness, ultra-sharp resolution, unwavering image stability, and freedom from lamps or the need for constant recalibration. But this visual leap also introduces a new acoustic paradigm.
At MAG Cinema, we asked a pivotal question early on: How does cinema sound design evolve when the screen is no longer acoustically transparent? Our answer: years of focused R&D, culminating in a purpose-built, high-performance loudspeaker line engineered specifically for LED cinema environments.
The MAG LED Series now includes:
– LED 212— A near-screen system tailored for premium auditoriums, delivering front-end precision for LED displays
– LED 308— Ultra-slim near-screen speakers with enhanced headroom, ideal for medium to large venues
– LED 208— Compact, slim-profile systems for small to mid-size rooms
Each model is meticulously designed for close-proximity placement in front of the LED screen — ensuring accurate sound localization that aligns perfectly with the on-screen image.
Lotte Cinema Sillim (Seoul, Korea): First Commercial Auditorium Featuring MAG LED 212 Loudspeakers
In October 2025, Lotte Cinema Sillim reopened in Seoul with a fully renovated Gwang-eum LED auditorium, centered around the cutting-edge Samsung Onyx LED Cinema Screen and MAG Cinema’s dedicated LED-series loudspeakers. This marks the first commercial deployment of our LED audio solutions, delivered in close collaboration with our Korean partner, RNR.
Following installation, the integration team shared their impressions: “Everything’s in place, and our engineer was impressed by the quality — clearly outperforming competing systems.” A strong signal of success: the same integrator has already placed orders for two additional MAG Cinema LED sets for future auditoriums. Meanwhile, several major DVLED cinema projects across Europe & the Middle East are nearing completion, and we look forward to sharing more details very soon.
Why This Matters Now
The shift to DVLED cinema screens isn’t a question of if — it’s a matter of when, and how far the transition will reach. Once a venue begins planning for a Direct View LED solution, a critical question arises: Who delivers an audio system that matches the visual performance and solves the challenge of an acoustically non-transparent screen?
MAG Cinema offers a clear, purpose-built answer. We didn’t retrofit legacy behind-screen systems. We engineered the MAG LED series from the ground up to meet the unique demands of LED environments — acoustically, physically, and technically. Our solution is already in commercial use, having been validated by integrators and audiences alike. And with multiple installations underway across global markets, this is just the beginning.
What’s next?
If you are:
– Planning a new auditorium with LED display technology
– Upgrading an existing venue to LED format
– Exploring what true audio fidelity for LED cinema should look & sound like
We’re ready to support your project with a tailored configuration, whether it’s MAG Cinema LED-212, 308, 208, or a fully customized solution.
Source: Press Release