A new outfit aiming to bridge the gap between brand-funded production and art-house filmmaking will be announced as MIPCOM and BrandStorytelling move the focus to brand-funded content on the first day of the market. Lief Entertainment Company is the brainchild of Margo Mars, who runs the Lief creative agency, and veteran film producer Raymond van der Kaaij (The Occupant).
Source: Lief Entertainment Launches To Link Brands & Filmmakers