In a surprising turn of events, Nikon has managed to outsell both Canon and Sony in Japan’s mirrorless camera market, and the key to this victory is not an ultra-high-end flagship model—but a humble, budget-friendly, full-frame camera: the Nikon Z5II. This development marks a pivotal moment not just for Nikon, but for the entire camera industry, proving that sometimes the right product at the right price can outperform even the most spec-packed monsters.
Source: Nikon Z5II: The Affordable Workhorse That Helped Nikon Outsell Canon and Sony – Y.M.Cinema Magazine