The company expects higher camera sales volume driven largely by its new ZR digital cinema camera and affordable Z-series models like the Z5 II and Z50 II, yet it also warns of a year-on-year decline in revenue and operating profit. But behind these macro challenges lies an unmistakable story: Nikon is moving deeper into the cinema world, building a creative ecosystem designed for modern filmmakers and hybrid creators. Here’s what that means for professionals and enthusiasts alike.
Source: Nikon’s Cinema Push Meets A Tough Market. What It Means For Filmmakers – Y.M.Cinema Magazine