Premium cinema experiences hold the key to the continued recovery of the international box office, according to senior exhibition executives on a panel held on the first day of CineEurope (October 4-7) in Barcelona.
“People are searching out quality and a premium experience,” said Mark Way, managing director at Odeon Cinemas and president of AMC Europe, on the CineEurope session titled ‘2021: A Different Cinema Landscape?’.
Source: Premium cinema experiences hold key to pandemic recovery, say execs at CineEurope | News | Screen