In October 2024, Sky and Now TV enlisted the aid of the research consultancy firm Censuswide in performing a highly consequential survey of British citizens. There were 2,000 representatives quizzed from every stratum of society, and the entire thing was conducted under the rigorous science of the Esomar principle, which enforces ethical research and data analytics. What answers was Sky seeking from such a prestigious survey, though? The elements that make the perfect horror movie, of course!
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