The article reflects on the challenges and opportunities facing the attractions industry as it enters 2026. Despite pressures like rising costs and changing visitor behaviors, there are promising signs with new projects and brands entering the UK market, such as Kynren and Puy De Foy’s development in Oxford, alongside Libéma’s acquisition of Wild Planet Trust. To succeed, attractions must innovate and offer unique experiences while maintaining flexible pricing strategies, including VIP packages and diverse revenue streams like memberships and merchandise. The piece emphasizes the importance of digital presence and adapting to the evolving expectations of visitors who are seeking value and memorable experiences. Neil Lewin of Semantic Limited underscores the necessity for attractions to effectively showcase their offerings online, with 2026 poised to be another challenging yet potentially rewarding year for the sector.
Source: Linkedin
Source: Linkedin