Mass 3D giveaway for film trailer
http://news.bbc.co.uk/1/hi/entertainment/7811396.stm
McDonalds mounts cinema ticket promotion
http://www.brandrepublic.com/News/859417/McDonalds-mounts-cinema-ticket-promotion/
Merlin: BBC cues up TV and cinema ads
http://www.guardian.co.uk/media/2008/aug/29/bbc.television?gusrc=rss&feed=media
British Cinemas
http://bangalorian.livejournal.com/131949.html
Cinema ads cost effective & impactful than TV
http://www.businessofcinema.com/news.php?newsid=8692
Scottish media group SMG said on Friday its TV business had outperformed the wider ITV network, but it had seen weakness in its radio and cinema markets, sending its shares down 6.5 percent.
http://uk.news.yahoo.com/rtrs/20080516/tbs-uk-smg-338f6db.html”>Radio and cinema weak for SMG but outlook unchanged