Even with a 2.1% dip in admissions, group reports box office revenues up 4.1% in 2010.
http://www.hollywoodreporter.com/news/uk-exhibitor-cineworld-posts-uptick-166493
http://www.hollywoodreporter.com/news/uk-exhibitor-cineworld-posts-uptick-166493
http://www.broadcastnow.co.uk/technology/cinema-chain-gears-up-for-more-live-arts-and-sport/5024354.article
http://www.thedrum.co.uk/news/2011/02/28/19130-odeon-to-reward-customers-through-facebook-deals/
http://www.dcinematoday.com/dc/PR.aspx?newsID=2204
http://www.bbc.co.uk/news/uk-wales-north-east-wales-12536160
http://www.dcinematoday.com/dc/pr.aspx?newsID=2178