IMAX Bows First Multiplex in Denmark
http://variety.com/2015/film/news/imax-bows-first-multiplex-in-denmark-1201449756/
http://variety.com/2015/film/news/imax-bows-first-multiplex-in-denmark-1201449756/
Almost 90 percent of theatrical movie screens around the world have now been converted to digital, in what can only be good news for the U.S. majors and other distributors. According to a report by London-based IHS Cinema Intelligence, the … Continued
http://variety.com/2015/biz/news/wanda-cinema-cuts-scale-of-ipo-set-to-raise-210-million-1201403545/#
With the launch of a Technical Delivery Handbook by the Event Cinema Assn. (ECA), the burgeoning event-cinema sector has a set of best practice guidelines to follow to deliver consistent quality across all event cinema screenings. The handbook offers guidance … Continued
http://variety.com/2014/film/news/morocco-to-double-its-multiplex-count-in-2015-1201377945/
Cineworld, one of the U.K.’s leading movie theater chains, has launched its biggest brand campaign in three years. The campaign, which has been named “The Unmissables,” has been designed to drive up admissions through online bookings and encourage more consumers … Continued