Regal Cinemas Uses Vine to Get People into Theaters
http://digiday.com/brands/regal-cinemas-vine/#!
http://digiday.com/brands/regal-cinemas-vine/#!
http://www.youtube.com/watch?v=s1N5MB8aD84
http://www.youtube.com/watch?v=EYw5fhFo0L4
http://www.independent.co.uk/arts-entertainment/films/news/is-it-rude-to-use-your-smart-phone-during-screenings-cinema-etiquette-debate-rages-in-us-8762147.html
http://www.youtube.com/watch?v=XpV8SBy__Fw
http://www.dnaindia.com/money/report_rise-in-digital-media-a-boon-for-regional-cinema_1809028