Generative AI summaries are upending search: Google, Microsoft (Bing), OpenAI’s ChatGPT, Perplexity and others now deliver instant AI-generated answers in search results and chatbots. These summaries often satisfy users’ queries immediately – leading to fewer clicks on the traditional “blue links” that publishers rely on for traffic. The global search ad ecosystem (~$350 billion) is feeling the shockwaves of this shift.
Source: The $350B Shake-Up: How AI Summaries Rewire Publisher Traffic