The article discusses the transformative impact of AI on industries, particularly focusing on how it can redefine product capabilities rather than merely optimizing existing processes. Highlighting examples from the cinema advertising sector, it illustrates how companies like Cinema Media are leveraging AI to create innovative ad formats such as Real-time Adaptive Video Ads (RAVA), which tailor content dynamically based on various contextual factors. This approach contrasts with the pitfalls of previous digital transformations where businesses failed to add value and instead commoditized their offerings. As AI continues to evolve, it is anticipated to significantly reduce workforce numbers in marketing and media, similar to past industrial shifts, while those who effectively integrate AI to enhance their products will emerge as industry leaders.
Source: Linkedin
Source: Linkedin