There are a lot of reasons why “Air,” the sensational new movie starring Matt Damon and directed by Ben Affleck, is being consumed by audiences with eager pleasure. It’s the rare drama for adults these days that people actually want to see in a movie theater (I don’t mean that to sound negative; the film could jump-start a trend).
And that’s no random triumph. “Air,” based on the true story of Nike, Michael Jordan and the man who brought them together, is full of juicy inside talk about money and sports and celebrity and what agents and marketing executives actually do. In that way, it has the qualities that defined both “Jerry Maguire” and “Moneyball.”
Source: The Beauty of ‘Air’: Ben Affleck’s Film Reflects Our Branding Moment – Variety