The strangest thing: is the future of cinema … not new movies? | Film industry | The Guardian
Summary: The article discusses the unconventional strategy of streaming giant Netflix, which is releasing the finale of its popular series “Stranger Things” in cinemas, marking a significant shift in the traditional cinema model. This move highlights the evolving landscape of the film industry, where streaming platforms are increasingly utilizing theatrical releases to boost engagement and revenue. The strategy aims to create a unique cinematic experience that may draw audiences back to theaters for special events, even if they are not for new films. This trend indicates a potential future where cinemas may serve as venues for exclusive screenings of popular streaming content, reflecting a broader change in how audiences consume media.
The strangest thing: is the future of cinema … not new movies? Netflix’s big-screen release of the Stranger Things finale is estimated to have made …
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