Some of the largest cinema exhibitors in the US – namely Cinemark, Regal and Marcus – are reportedly having preliminary talks to increase marketing their “premium large-format” cinemas according to a new report at Bloomberg.The aim of this new promotional push is to compete with the growing influence of IMAX screens both within the movie industry and the public at large.
Source: U.S. Exhibitors Plan IMAX Rival Marketing – Dark Horizons