One in ten organisations is already investing in holograms, avatars, or 3D AV technology, according to new research from Kinly’s Trusted Connections 2025 study. But this race toward immersive innovation obscures an important insight. While many businesses are eager to embrace the future, many can capture greater value by addressing ageing infrastructure, outdated systems, and fragmented supply chains.
Source: While some pioneer 3D tech, others neglect infrastructure | AV Magazine