Before faceless multiplexes became the norm, one could always spot a movie theater in the distance, even if it was your first visit to that town. A large illuminated vertical sign announced the name of the cinema, and the triangular marquee below was lined with tiny blinking light bulbs. Even if the film being shown was a dud, that sign out front just lured you inside.
via 11 Things We No Longer See in Movie Theaters | Mental Floss UK.