Cinema court seniors to compensate for dwindling audiences

Cinema showing firms target seniors to compensate for the erosion of young people’s interest in cinema. In Germany, wine and cinema evenings are organised to turn film-viewing into a social event. In France, cinemas show arthouse and popular films to attract both the aged and the young. For film companies it is clear today that the loyalty of the baby-boomers and seniors might save them from a sow death.