The Global view Screen Ad Associations Celebrate a Growing Business

Global cinema-advertising revenues for 2005 are expected to reach US$2 billion, reports Cheryl Wannell, general manager of the Screen Advertising World Association (SAWA). Better yet, “most surveys that came back were pretty optimistic about 2006” as well. “The forecasts seem to be steady growth, probably above total ad markets.” The industry is “relatively healthy.” as screen advertising “is still able to set itself apart from the rest of advertising due to the unique nature of cinema.”