Lighthouse at the drive-in

UK – Drive-in movies are still relatively unusual in the UK and are an ideal format for television broadcaster Channel Five to promote its commitment to showing films. 2006 is the third year of the FiveDrive campaign held in conjunction with car manufacturer Peugeot, which sponsors Channel Five’s film content. During July and August it took in four locations around the UK at which giant Lighthouse LED screens provided the perfect big drive-in experience, with local publicity (plus a chance to win £1,000 in cash at each venue) ensuring that the events were well attended.