Sony Creates New Division in Support of 4k Technology

In hopes of increasing awareness of 4k projection technology, Sony Electronics has created a new business group, called the Digital Cinema Services and Solutions Division, which is located in Los Angeles. This group will install, maintain, and finance programs that deal with the digital cinema industry, primarily servicing clients of the Sony CineAlta 4k SXRD Projector, also known as the SRX-R220. Realizing that the conventional cinema market is moving to digital cinema, this recent move by Sony will be detrimental to encouraging the use of 4k, as opposed to 2k projection. Providing his management experience to the company, Michael Fidler will be senior vice president of the newly created group.