Renoir to Curzon Bloomsbury: a rebranding too far

It would be an exaggeration to say that a part of me died when I heard that London’s lovely Renoir cinema is soon to be known as the Curzon Bloomsbury, but it certainly made me wince. This is one of the capital’s smartest venues: a plush two-screener run by the Artificial Eye group and specialising in foreign-language releases.