Raising the Stakes

Regal Entertainment Group, the largest motion picture exhibitor in the world, has announced an agreement to install Sony 4K digital projection systems across Regal’s entire circuit over the next three to five years, which – when completed – would create the most extensive 4K deployment in the world. Like it or not, this is one of the biggest developments to date in the short history of digital cinema. This announcement did not happen in a vacuum there are underlying issues that helped drive this agreement, among them the current state of the global economy. One thing is certain: the competition in this business has heated up and the Regal-Sony announcement has significantly raised the stakes in the ongoing digital cinema roll out.