Technicolor announces affordable 3D solution for cinema

With Hollywood set to give us over a dozen 3D feature films in the next twelve months, demand for 3D technology is at an all-time high. As the roll out of digital cinema has taken the industry longer to implement than expected, Thomson’s Technicolor Business Group has announced what it says is an affordable alternative 3D process that works with existing 35mm cinema projectors. While the introduction of such technology will expand the current reach of 3D, not everyone, it seems, is singing Technicolor’s praises.