Alternative content will offer significant income for cinemas

MUMBAI: The global market for alternative content in cinemas is forecast to be worth over half a billion dollars by 2014 ($526m), rising from $45.7m in 2008, according to a new report entitled Alternative Content in Cinemas: Market assessment and forecasts to 2014 by media analyst Screen Digest. The USA accounted for two-thirds of global alternative content revenues in 2008, but this will decline to 47.9 per cent by 2014, as the market for non- movie programming in cinemas expands globally.