Are we heading towards a 3D screen future?

The technology is suddenly everywhere – heralded as the future of television and transforming cinema-goers experience. This week rugby sponsors O2 announced that Englands upcoming Six Nations matches with Wales and Ireland would be beamed live in 3D to 40 Odeon and Cineworld cinemas nationwide next month. Meanwhile James Camerons Avatar is proving the most successful 3D movie ever made, with takings that have topped over $1bn, and Pixars Up took $680m globally. In 2010 around 20 out of 170 movies will be made in 3D, double the number from last year