Technicolor’s Pitch at ShoWest: Don’t Have Cash for Digital 3D? Use Us

The bulk of 18 3D movies announced for 2010 still to come, and screens to accommodate that rush are short. Funding for digital cinema retrofitting is limited, so suppliers of inexpensive 3D add-on products are being pushing exhibitors hard at ShoWest this year. Their message: Use our cheaper solution until you have the more than $100,000 per screen to go digital.