Round-the-world Jog: French service provider offers smart digital delivery

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If you think juggling some 110 different release versions of Avatar alone would set your distribution partners at Twentieth Century Fox reeling, think again (and check out the sidebar below). While moving cans, cartons and hard drives is still very much part of the theatrical distribution equation, much of the heavy lifting can now be done without actually lifting anything. Except an eyebrow, perhaps, at the wonder, speed and efficiency of it all.