Mobile digital cinema travels to rural England

December marked the debut of mobile d-cinema standard screenings hosted by White Horse Pictures, the rural cinema initiative for Wiltshire and Test Valley counties in the U.K. With only an average of eight full-time screens per 1,000 sq. km (386 sq. mile) versus 22.3 screens nationally, U.K. Film Council-sponsored research identified the region of 542,000 people as underscreened.