The 2010s were a dramatic decade for the exhibition industry, full of rapid, profound transformations, innovation, and ingenuity, most notably the digitalization of the economy. Thanks to new platforms, social media, and big data, exhibitors and studios harnessed the power of information to better communicate with and understand their audiences.
But with new opportunities also came new threats, as third parties and streaming platforms “disrupted” the cinema industry, largely from the comfort of the audience’s home. The disruption, however, pushed exhibitors to innovate and offer unique cinematic experiences in their theaters.
Source: A Century in Exhibition—The 2010s: The Great Disruption – Boxoffice