At Cannes, experts assess the export potential of French films 

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After a quick speech by the CNC’s director of European and International Affairs, Mathieu Fournet, Unifrance’s general director and the moderator of the round-table, Daniela Elstner, introduced the five invited speakers – namely, IFC Films president Arianna Bocco, Cinétival general director Edna Epelbaum, Toronto International Film Festival co-director Joana Vicente, Pathé Films president Ardavan Safaee and TF1 international sales director Sabine Chemaly.

Firstly, Safaee stressed the fact that the current shift in distribution had already been taking place before the pandemic, but the outbreak has perhaps contributed to accelerating it. “We lost home-entertainment and DVD business, probably for good, and now most of the pressure is on international theatrical distribution,” he said. Therefore, “International sales are set to gain more and more importance in the future.”

Source: At Cannes, experts assess the export potential of French films – Cineuropa