Even with a 2.1% dip in admissions, group reports box office revenues up 4.1% in 2010.
http://www.hollywoodreporter.com/news/uk-exhibitor-cineworld-posts-uptick-166493
http://www.hollywoodreporter.com/news/uk-exhibitor-cineworld-posts-uptick-166493
http://www.dcinematoday.com/dc/pr.aspx?newsID=2208
http://www.variety.com/article/VR1118033756?refCatId=19
http://www.smh.com.au/world/cinemas-fight-to-hide-truth-about-popcorn-201103111brbo.html
http://www.dcinematoday.com/dc/PR.aspx?newsID=2210
http://www.variety.com/article/VR1118033739?refCatId=19