ICA and MoviePass Launch Collaboration Focused on Supporting Independent Exhibitors and Expanding Moviegoing

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Collaboration gives independent exhibitors access to a turnkey subscription platform designed to stimulate off-peak attendance and enhance customer engagement.   Source: https://www.businesswire.com/news/home/20260526751083/en/ICA-and-MoviePass-Launch-Collaboration-Focused-on-Supporting-Independent-Exhibitors-and-Expanding-Moviegoing

ICA, Digital Light Sources Launch Disinfection Program for Movie Theatres Nationwide

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The Independent Cinema Alliance and the Cinema Buying Alliance are partnering with Digital Light Sources to launch the first UVC air and surface disinfection program for facility-wide theatre complexes.   Read more: https://www.digitalcinemareport.com/news/ica-digital-light-sources-launch-disinfection-program-movie-theatres-nationwide