This megaproject was officially announced at the closing ceremony of the Dakar 2020 rally in Saudi Arabia, where 84 Barco UDX-W40s projectors were used to light up the Tuwaiq mountain with the evolutionary story of the summit, up until the expansive Qiddiya metropolis. The projection showed 150m-tall logos of Qiddiya, Dakar, GSA and SAMF, which were visible for miles around, which progressed into an eye-catching three-minute video that told the story of the genesis of the Tuwaiq Mountains, from its volcanic beginnings, through the Ice Age and right up to the modern-day entertainment metropolis that Qiddiya will become. This was a feat accomplished in just 60 days with the assistance of German projection magicians, VIOSO.