With moviegoers in much of the world sequestered at home, social media has proved key in maintaining communication, both within the exhibition community and between exhibitors and customers. A previous Boxoffice LIVE Session tackled the latter topic from a marketing standpoint, while earlier this week a panel convened to discuss how social media campaigns are creating much-needed unity within the industry as a whole.
Source: Boxoffice LIVE Sessions Recap: Mobilizing Moviegoers Back to Theaters – Boxoffice