They sing, they dance, they model, but they don’t exist in real life – virtual influencers are trying to break out of the metaverse and into the charts.
From Alvin and The Chipmunks to Gorillaz, and Hatsune Miku to Polar, the music industry is no stranger to virtual characters as popstars.
Like many of today’s human artists, they’ve won Grammy Awards, held concerts as holograms, and can even be “cancelled” over controversial comments.