Maker of Coke’s AI Holiday Ad Defends His Choices
Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. Source: Maker of Coke’s AI Holiday Ad Defends His Choices
Screenvision Media Launches Modern Cloud-Based Cinema Advertising Platform
Screenvision Media has announced that the company has modernized its core business systems by migrating to Microsoft Azure and Oracle Cloud Infrastructure (OCI). The transformation is part of Screenvision’s 15-year partnership with Cintra, a leading provider of Oracle-specialized managed services … Continued
Unique X Transforms Cinema Operations for Cinesystem with RosettaBridge TMS and Automated Advertising
Unique X is thrilled to announce an agreement for the circuit-wide deployment of its comprehensive RosettaBridge TMS, RosettaNet CMS, and BaseKey KDM services across all Cinesystem Cinemas in Brazil, featuring seamless integration with Flix Media, Brazil’s premier cinema advertising network. … Continued
Ad Industry Executives Brace for the AI Apocalypse
As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time the business has left. Source: Ad Industry Executives Brace for the AI Apocalypse
AMC Says It Will Show More Ads Before Movies
The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers. Source: AMC Says It Will Show More Ads Before Movies – The New … Continued
Sony debuts dynamic ‘eye-responsive’ advertising display
The CMS agnostic system, based on Aitrios Edge AI technology and Bravia displays, can create responsive, targeted content based on where a viewer looks on a screen. Source: Sony debuts dynamic ‘eye-responsive’ advertising display | AV Magazine