Beyond Billboards: Why Brands Are Turning to Immersive Projection to Win Consumer Attention

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Immersive visual experiences are no longer limited to niche applications. As businesses increasingly invest in creating engaging indoor environments, large-format professional displays, All-in-One Direct View LED solutions and high-brightness projection technologies are opening new possibilities across retail, corporate spaces, hospitality, … Continued

National CineMedia, Inc. to Acquire Captivate for $275 Million, Creating the Leading Premium Video and Digital Out-of-Home Advertising Platform

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National CineMedia Inc., the largest cinema advertising platform in the U.S., today announced that it has entered into a definitive agreement to acquire Captivate Holdings, LLC (“Captivate”), the leading operator of digital video elevator and lobby advertising in North America, … Continued

KBH launches ‘Canvas’: An immersive new large-format DOOH network in cinemas

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Featuring towering pillar wraps, striking overhead ceiling screens, curved panoramic displays and immersive digital staircases, Canvas enables advertisers to dominate the cinema environment and connect with audiences throughout their journey to the big screen.   Source: https://www.outsmart.org.uk/keep-up-to-date/news/997/kbh-launches-lcanvasr-an-immersive-new-large-format-dooh-network-in-cinemas