formerly Mad Cornish Projectionist.
The car window could be the next frontier for digital out-of-home ad campaigns using hologram technology. Pranos, a car window display company, intends to build an API and media control system that would allows its HoloGlass projection system to deliver … Continued
Led by the nose from game to terrible game by increasingly disturbing and terrible adverts, I feel like I’m in the cinema scene from A Clockwork Orange. Source: The Guardian
Immersive visual experiences are no longer limited to niche applications. As businesses increasingly invest in creating engaging indoor environments, large-format professional displays, All-in-One Direct View LED solutions and high-brightness projection technologies are opening new possibilities across retail, corporate spaces, hospitality, … Continued
Amazon responded saying the FTC’s claim ‘fundamentally misunderstands how advertisers behave.’ Source: The Verge
National CineMedia Inc., the largest cinema advertising platform in the U.S., today announced that it has entered into a definitive agreement to acquire Captivate Holdings, LLC (“Captivate”), the leading operator of digital video elevator and lobby advertising in North America, … Continued
Featuring towering pillar wraps, striking overhead ceiling screens, curved panoramic displays and immersive digital staircases, Canvas enables advertisers to dominate the cinema environment and connect with audiences throughout their journey to the big screen. Source: https://www.outsmart.org.uk/keep-up-to-date/news/997/kbh-launches-lcanvasr-an-immersive-new-large-format-dooh-network-in-cinemas