Most of the drop can be attributed to a weak performance by Italian-made productions, which sold 13.9 million fewer tickets than in 2011.
http://www.hollywoodreporter.com/news/italy-2012-cinema-attendance-down-412636
http://www.hollywoodreporter.com/news/italy-2012-cinema-attendance-down-412636
http://advanced-television.com/2012/11/13/anti-piracy-pact-for-italian-cinemas/
http://www.hollywoodreporter.com/news/italian-cinema-revenue-plummets-june-345992
http://www.hollywoodreporter.com/news/italian-cinema-attendance-still-struggling-308691
http://www.hollywoodreporter.com/news/italy-christmas-movie-attendance-276446
http://www.latimes.com/entertainment/sns-rt-film-us-italy-cinematre72m5yv-20110323,0,7607886.story