Paramount+ is moving into micro dramas as Hollywood falls in love with short video

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These short, buzzy vertical shows are designed to build “mobile daily habits at scale” by “recalibrating consumption behavior” as audiences get used to watching Paramount+ on the go and during the day.   Source: https://africa.businessinsider.com/news/paramount-is-moving-into-micro-dramas-as-hollywood-falls-in-love-with-short-video/b13nhhy